![]() ![]() ![]() Ray Pelosi: You know, these are great people. Russ Brown Motorcycle Attorneys: Since you are not a rider, what draws you the most to work in the motorcycle industry? We use one girl, which is the cover girl with a feature, still 5 bike features, still all your events are there, mechanical type stuff. We toned it down and got rid of the nudity. We brought it back to the old-style format. That was their biggest mistake getting rid of him. Dave Nichols is a 25-year iconic piece of furniture which made the magazine actually run. Ray Pelosi: The first thing that we did was, we brought back some of the great talents, like Dave Nichols, who was fired when the new publication took over. It’s been tough because it’s starting from scratch.Ĭaption: Ray Unveiling the December 2021 issue which was his first release with the magazine (Photo: Owned by Ray Pelosi) Russ Brown Motorcycle Attorneys: Since Classic Easyriders is considered the biker’s bible, what can readers expect with your fresh beginnings in the New Testament of the magazine? So we spoke with the publisher and were able to actually step in and get a license deal to bring it back to where we thought it would work. When they started to have trouble with the publication, because they didn’t publish for almost two years, they brought out two new publishers at the time in 20. So it was 554 issues over 50 years - and we did that as a digital collection. We got an opportunity and a call from the Sports Illustrator guy, saying, “Hey, look, we have a friend who just bought Easyrider Magazine, and he would like to see if you guys want to do some licensing.” I knew it had a very long history, 50-plus years. Back in 2003, we picked up a digital license from Marvel Entertainment to produce all their comic books in digital. And one of the biggest things that we’ve done over the years with GIT Corp., my company, is help pioneer the digital market in the digital publishing industry. I’ve always had an interest in the field for archiving stuff, stuff that you don’t want to see lost. Ray Pelosi: My background is from film-making. Tell us a bit about your professional background and how you seized this opportunity at Classic Easyriders Magazine. Russ Brown Motorcycle Attorneys: Congrats on becoming Classic Easyriders’ new publisher. He promises to bring back the look, charm and feel of the 70s and 80s motorcycle magazines by adding a modern twist with even better interviews, photography and more. Surprisingly, Ray is not a rider but has always appreciated the culture and passion within the bike community. ![]() Ray’s professional background in digital publishing and archiving has served well in preserving and reviving the works of one of the most influential motorcycle magazines. That’s where savior Ray Pelosi comes in to rewrite the New Testament of the magazine to resurrect it to its former glory. As a result, the faithful readership was declining. The publication went through a period where that steady foundation broke - the content did not compare to what it used to be. Dream machines, hot chicks and custom bikes have always been the foundation for the famous biker bible. They have managed to keep chrome addicts in the loop of the customization industry, publicize the best biker events, and interview the most iconic people, all while making readers feel like they are part of an exclusive club. Classic Easyriders Magazine has grabbed the attention of many motorcycle enthusiasts for five decades. ![]()
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